In 1990, as a student, Karel Doing decided to create Studio één.  Many artistic, avant-garde, underground movements and counterculture movements seemed to be over. The rise of video and its academic use began to compete with Super8. To work against the decline of the Super 8 format and techniques, Karel Doing and two of his friends (Saskia Fransen and Djana Mileta) from the art school in Arnham, started to think about creating a new space and promoting the invention of DIY techniques for filming and processing Super8 films.