VIDEOHOLICA festival is designed as video art forum with international participation to present to the audience of Varna a remarkable and highly valuable programme of video art works. In parallel with the video art screenings of VIDEOHOLICA, the events of the festival include exhibitions, discussions and workshops concerning video and contemporary art topics lead by established local and international art professionals followed by a reception with invited video artist.
The festival events take place in traditional gallery and museum spaces and also in nontraditional outdoor / public spaces in Varna, virgin for contemporary art environment, or where it is less known.
The festival addresses the professional public as well as that auditorium, which has had no contact with contemporary art until now, and provokes both audiences through organized art activities to look for new meaning and identity amidst creative environment unknown to them so far. VIDEOHOLICA festival presents art works by well-known artists as well as renders opportunity to young artists, who are working in the field of contemporary art and are pursuing innovative practices in a professional manner, to manifest their works distinguished for their original creative language.