The PhotoPhore confirms its long-lasting collaboration with ADAF – Athens Digital Art Festival, presenting the curated video-art selection “Digital Settlement: Light becomes Data“, included in the 2020 edition of the festival.
For its 16th edition of 2020 titled Technotribalism, ADAF has decided to present its program also online. One exclusively online edition, the first one in Greece, titled ADAF ONLINE | Technotribalism, will take place from the 10 of July till 10 of September and will be accessible to everyone through the internet at online.adaf.gr.
Included in the program, the video-art exhibition “Digital Settlement: Lights becomes Data” curated by The PhotoPhore, will present the works by Gloria López-Cleries & Sive Hamilton Helle, Estela Oliva, Mike Pelletier, Cornel Swoboda, Maxim Zhestkov.
The exhibition “Digital-Settlement: Light becomes Data” investigates two macro-elements recreated in the digital world: its space and how we inhabit it.
We started moving the real world into the digital realm, converting pieces of reality to data. People became avatars and social profiles permanently connected; the space has been reinvented and the distance cancelled; pictures and sounds, translated into a new language, have been the bricks of this new universe. Even the light, one of the most immaterial elements, has been translated into data.
After an initial phase of mimesis and transfer, we started creating directly in the digital world. The acceleration of technological development discloses infinite possibilities. The digital is no more just a reflection of the real world. A new reality can exist behind the physical space. Today the digital world can also create itself and can evolve without human control.